Marketing and messaging

Campaigns that send themselves

Choose a trigger, an audience and an offer. Frontlo sends a push, SMS or email at the right moment and saves the offer to the client's account in the app.

Book a demo12 ready-made templates
Birthday: 20% offCampaign · OccasionsActive
1WhenPatient's birthday7 days beforeactive until 7 days after
2WhoTier = GoldORTotal spend ≥ PLN 2,000IMarketing consent
3Offer−20%Category: Facial treatments1 × per person
4MessagesPush7 days before · 10:00Emailon the birthday · 9:00In appimmediately
Last 30 days Activations84 Conversion36.9% RevenuePLN 9,120

What changes with Frontlo

Birthday list in a spreadsheetSMS sent by handAutomated campaigns
Instead of manual sendsCampaigns that run themselves

Birthdays, win-backs and abandoned baskets go out at the right moment.

SMS onlyInstagram onlyPush, SMS, email and the app
Instead of a single channelThe offer goes where the client is

Push, SMS, email and the app account — one campaign, four channels.

No resultsDiscounts by gut feelingRevenue from every campaign
Instead of guessworkYou know what brings in revenue

Every campaign shows activations, conversion and revenue.

Templates

Ready-made scenarios you just review

A campaign from a template is saved as a draft. You review it, adjust and switch it on.

Birthday: 20% offDiscount from 7 days before to 7 days after the birthday.OccasionsPush, Email
Birthday: free treatmentA small free treatment for their birthday.OccasionsIn app, SMS
Women's Day15% off selected treatments for a week.OccasionsPush, Email
Come back after 60 daysAn invitation with 15% off for lapsed clients.Win-backPush, Email
VIP win-back25% off for regular clients after 90 days.Win-backEmail, SMS
Next treatment after an appointmentContinue the course with 10% off.SalesIn app, Push
Home careAftercare products with 15% off.SalesIn app, Email
Basket add-onA discounted product in one click.Salesin basket
Abandoned basketA reminder after an hour without purchase.SalesPush, Email
Thanks for the 5th appointmentMilestone: 30% off the next treatment.LoyaltyPush, Email
Congratulations on your new statusA 10% bonus for moving up a tier.LoyaltyIn app, Push
Expiring pointsA reminder 14 days before expiry.LoyaltyPush, Email
Campaign logic

Audience, offer and timing — exactly as you want

Combine conditions from over 20 client fields into groups with AND/OR. Each group can get a different offer.

Trigger BirthdayAfter purchaseMilestoneTier changeHolidaysWin-backExpiring pointsAbandoned basketCross-sellCustom Birthday, after purchase, milestone, tier change, holidays, win-back, expiring points, abandoned basket, cross-sell.
Audience groups
GROUP AAppointments ≥ 5Tag: SensitiveOffer: Free peel
GROUP BLast active > 60 daysOffer: −15% to come back
Offer and limits Amount%Special priceFree Offer validity30 daysLimit per person1 Skip already purchasedAvailable onlyCombine with other campaigns
Where the offer appears

The offer waits in the client's account

The message is a reminder; the offer itself lives in the app: on the home screen, in the Rewards tab, after purchase and in the basket.

VENA For you −20% Happy birthday, Anna! Facial treatments −20% · valid for 14 days Book with discount
App home screen
Thank you for your purchase! We recommend home care after your treatment: SPF 50 creamPLN 129 PLN 109.65 Add −15%
Post-purchase pop-up
Basket · klinikavena Cavitation peelPLN 180 Add at a discountSoothing toner −10%+ TotalPLN 180
Basket on the website and in the app
Channels

Four channels, one brand

One campaign reaches every channel the client has consented to.

1

Your own sender name, sent via SMSAPI or SerwerSMS. SMS allowance included in your plan, plus extra SMS bundles.

2
3
4
SMSVenaClinicAnna, happy birthday — −20% on facial treatments. Your offer is waiting in the app.Your own sender name, SMSAPI or SerwerSMS, allowance in your plan and extra bundles.
EmailVENAHappy birthday!We have a gift for you: −20% on facial treatments.See the offerFrom the clinic's domain, with its logo, colour and footer.
PushVVena ClinicYour birthday gift is waiting in the appNotifications on the client's phone screen.
In appNotifications2 newBirthday gift · −20%New this autumn at Vena ClinicIn-app inbox — even without marketing consent.
Notifications+ New notification
TitleStatusRecipientsOpenedClicked
New this autumn at Vena ClinicPush, email · marketingSent412188 (46%)47 (11%)
Free slots on SaturdayPush · informationalSent380151 (40%)39 (10%)
Black Week – sign-upsPush, SMS · 22/10, 12:00Scheduled———
One-off broadcasts

An announcement to clients in a minute

Choose channels and recipients, then schedule the date and time. Stats show opens, clicks and errors.

Marketing or informational messageDrafts and scheduled sendingAction link to a service, product or page
JESIEN10Active−10% · products · from PLN 150 · 31/10Used 38 of 2001 per person

Discount codes

Percentage or amount, scope, minimum basket, dates and limits.

Abandoned baskets6 · PLN 1,754Karolina GrabowskaPLN 318Julia DudekPLN 500Reminder after 1 h

Abandoned baskets

A list on the dashboard and a campaign that sends basket reminders itself.

AdsAdd-onGoogle AdsConnectedMeta AdsConnectedGoogle Analytics 4Connected

Google and Meta campaigns

Ads add-on (PLN 249 ex. VAT / mo): local campaigns are run by AdCopilot's automation. You pay the ad budget to the platforms, and the ad accounts remain the clinic's property.

Works together with other modules

Marketing

Let's set up your first campaigns together

We'll switch on birthdays, win-backs and basket reminders from ready-made templates. The first message goes out by itself and you'll see the results in the panel.

Book a demoPricing
Happy birthday, Anna!−20% off a treatment is waiting in the app until 31 OctPush · SMS · email
Birthday gift · 30 days84activations36.9%conversionPLN 9,120revenue